PRIVACY POLICY

THIS WEBSITE IS OPERATED BY LITTLE DESSERT SHOP. (© 2020 LITTLE DESSERT SHOP HOLDINGS LTD. LITTLE DESSERT SHOP LOGO IS A REGISTERED TRADEMARK. ALL RIGHTS RESERVED). *Website means OUR website at littledessertshop.co.uk. *The phrases WE/US/OUR within this privacy policy refer to LITTLE DESSERT SHOP. *The phrases YOU/YOUR/YOU’RE/YOURSELF refer to YOU, the person using OUR Website and/or buying GOODS from US. *The phrase GOODS refer to the desserts WE will supply YOU upon making a delivery or making a collection in accordance with OUR Terms and Conditions. *ORDER/ORDERS refer to the electronic ORDER form detailing the GOODS YOU would like to purchase from US.

HOW THIS PRIVACY POLICY APPLIES

This privacy policy applies to littledessertshop.co.uk regardless of how YOU obtain access to OUR Website whether it is via the computer, mobile, tablet or other applications. For the attention of YOU, this privacy policy outlines sections WE consider to be valid for the purpose of collecting and using YOUR data in conjunction with complying with the Data Protection Act 1998. WE may modify this privacy policy when WE pursue to do so. YOU are advised to review this policy on a regular basis for any changes WE make. WE recommend that YOU print and keep a copy for future references.

SECTIONS ARE AS FOLLOWS:

SECTION A: HOW DO WE COMPLY WITH THE DATA PROTECTION ACT?
SECTION B: WHAT DATA DO WE COLLECT?
SECTION C: HOW DO WE COLLECT YOUR DATA?
SECTION D: WHAT DO WE DO WITH YOUR DATA?
SECTION E: USE OF PASSWORDS
SECTION F: HOW TO CONTACT US?

*Please read the SECTIONS within this privacy policy carefully before YOU proceed to use OUR Website or make any purchases.
*YOU confirm that YOU accept this privacy policy and agree to comply with these terms when accessing, browsing and using OUR Website. If YOU do not wish to supply US with YOUR data stated within this privacy policy, YOU should not use OUR Website.
*When using OUR Website or when placing any ORDERS with US, YOU confirm that YOU accept to follow OUR Terms and Conditions. Please take the time to read OUR Terms and Conditions, as it outlines important stipulations which apply to OURS and YOUR rights and responsibilities when using OUR Website.
*WE may link to external websites. This privacy policy does not apply to external Websites WE may link to. WE are not responsible for the protection and privacy of any information YOU provide when YOU leave OUR Website and engage with an external Website. We do however, advise YOU to review the Privacy Policy, Terms and Conditions and any other terms that are presented to YOU from external websites.

SECTION A: HOW DO WE COMPLY WITH THE DATA PROTECTION ACT?

WE as Little Dessert Shop are responsible for securing the data YOU send to US in conjunction with complying with the Data Protection Act 1998. The information WE collect shall not be disclosed to unauthorised users, this is for confidentiality purposes of YOUR information and so that criminal activity on OUR behalf is prevented.
*In some circumstances, WE may have to disclose YOUR personal information upon request from the police or any other legal or regulatory enforcement by law. If this occurs, WE will require any legal organisations and professional bodies to provide US with identification as well as the organisations contact number of reference to confirm information can be passed on lawfully. This is to prevent YOUR information being revealed to users with false identities.
Collecting YOUR data enables US to collate individual accounts with YOUR personal details that can be used when YOU place an ORDER with US. Data YOU provide US is also used for Marketing activities as outlined in SECTION D: WHAT DO WE DO WITH YOUR DATA?’
SECTION B: WHAT DATA DO WE COLLECT?

When YOU obtain access to OUR Website, WE collect data such as YOUR computer’s IP address, browser type and version and data from cookies based on YOUR user activity. This can include how YOU browse the Internet, how YOU use OUR website, what YOU purchase and the time and date of YOUR purchases. Cookies help US improve YOUR online experience. WE advise YOU to read OUR cookies policy for more information that is useful to YOU.
WE collect personal information YOU provide US on OUR website. Information includes, email addresses, contact numbers, address details, card payments, usernames and passwords and YOUR preferences and details of any inquiries or complaints YOU have submitted.
SECTION C: HOW DO WE COLLECT YOUR DATA?

WE collect YOUR data from OUR Website;

• When YOU make an ORDER with US
• Register with US
• When YOU enter YOUR email address in the signup form
• From the use of cookies
• When YOU message US using the contact form to make an inquiry or a complaint

Sensitive data including; email addresses, contact numbers, addresses, card payments and usernames and passwords, are retrieved once YOU have entered the required fields to make a purchase and clicked on the confirm and pay button.
*The information YOU provide US is shared with a third party service provider who facilitates the Online Ordering system. The third party service provider are obligated to abide by the Data Protection Act 1998 as are WE, and information WE withhold shall not be disclosed to unauthorised users.
Section D: WHAT DO WE DO WITH YOUR DATA? WE use YOUR data for several reasons. The main reason WE use YOUR data is to ensure YOU receive a great online experience and to inform YOU of OUR GOODS and SERVICES.

WE use YOUR data for marketing activities. WE give YOU the option to provide US with YOUR details, as well as the option to opt out from electronic communications if YOU wish to proceed to. Electronic communications can include; emails, SMS (text messaging), cookies, social media messaging, competition entries and marketing calls. By clicking the unsubscribe link in a promotional email or by contacting hello@littledessertshop.co.uk, YOUR details shall be removed from our mailing list and customer records.

If at any time YOU would like to talk about YOUR data, such as errors YOU have identified with YOUR details or if YOU want to change how WE communicate with YOU, please do not hesitate to contact OUR customer service team at the above email address or on 0330 9950100.

The Marketing team may share YOUR data with third parties regarding YOUR interaction and engagement on the Internet. Third parties can include; marketing agencies, partners within the business or external sole traders working with Little Dessert Shop. This data is used to conduct market research, in order to generate and record statistical reports and for testing the website to foremost help US improve YOUR customer experience. YOUR data can also assist US in measuring the effectiveness of advertising, so that the content WE present is engaging and professional for YOUR use and is compatible with YOUR device.

Reports are used to help the Marketing Team tailor GOODS, SERVICES and discounts and offers to YOU. The Marketing team may from time to time send electronic or traditional methods of marketing communications to inform YOU about products they think YOU will be interested in and the latest offer and news. Traditional methods may include door-to-door flyers, paper based menus, gift cards and vouchers.

As well as using YOUR data for Marketing activities, please read through the list of other reasons:

YOUR data is used to help US process YOUR ORDER efficiently. YOUR data assists US when informing YOU about changes to OUR Website or the services WE provide. YOUR data can be beneficial for product development. This includes; updating existing products, introducing new products, implementing sales of products and diminishing of products that are within the decline stage.

*In correspondence with the Data Protection Act 1998, YOUR data will be stored within a secure system.
SECTION E: USE OF PASSWORDS

For the protection of YOUR data, WE encourage;

• YOU not disclose YOUR password to other users. This is to minimise the risk of unauthorised users gaining access to YOUR sensitive data including; email addresses, contact numbers, address details and card payments.
• YOU not to write down YOUR password in order to prevent unauthorised users retrieving YOUR data.
• YOU not to use the same password if YOU have other accounts from different Websites.
• YOU to re-set and change YOUR password to enhance the security of YOUR online account, especially in circumstances when YOU believe another user has configured YOUR password.
• YOU to submit ‘forgotten password.’ In the event YOU forget YOUR password, WE will require YOU to enter YOUR email address in the provided field so an email to re-set YOUR password can be sent on OUR behalf.

WEAK PASSWORDS:

WE urge YOU not to use a weak password that could increase the risk of criminal activity. The following passwords may be considered as weak;

• YOUR name, or name of someone close to YOU
• Birthdays
• Your favourite places
• Commonly used words
• Using the same passwords as existing online accounts from other Websites

STRONG PASSWORDS:

*YOU are required to enter a unique password when YOU register or make an ORDER with US online. A strong password must contain the following requirements;

• Use of upper and lower case characters
• Use of one or more than one number
• Use of a special character

SECTION F: HOW TO CONTACT US?

If YOU have any inquiries regarding this Privacy Policy or any other inquiries for example, *If YOU receive a suspicious email or are asked for YOUR password by someone claiming to work for US, please report this suspicious activity by using OUR contact form within the operational hours stated.

Little Dessert Shop

125a Gorsebrook Road, Wolverhampton WV10 6JD

Contact Number

0330 995 0100

Data Deletion Requests

Users can request deletion of their data with the form on the contact page or by sending an email to hello@littledessertshop.co.uk
The data will be deleted within 7 working days after receiving the data deletion request.